Bias in the Data: Why AI Gets It Wrong — and How to Fix It
- Joy Morales
- Oct 23
- 1 min read

At NP Marketing Group, strategy and storytelling power everything we do — and sometimes, what we learn changes the way we see digital visibility itself.
While developing the FoundFirst Framework as Your AI Wizards, we uncovered a surprising pattern: many women-owned, minority-led, and locally focused businesses were being overlooked in AI search results.
It wasn’t about talent or quality. It was about data — the signals AI sees (or doesn’t). When your story isn’t clearly represented online, AI doesn’t know how to find you.
This week, Your AI Wizards dives into that discovery in their newest feature: “Bias in the Data: Why AI Gets It Wrong — and How to Fix It.”
It’s a reminder that bias in AI isn’t emotional — it’s informational. And the way we fix it isn’t with more algorithms, but with better connections.
👉 Read the full article on Your AI Wizards: Bias in the Data: Why AI Gets It Wrong — and How to Fix It
🎙️ Watch Live & Found – Episode 14: Bias in the Data: Ep #14 - Bias in the Data
Your AI Wizards is a division of NP Marketing Group — helping businesses be FoundFirst when AI does the searching.








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