First Party Data is the New Gold
There are many reasons why first-party data will be the "New Gold" in business, so it's difficult to know where to start. First, before...
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Joy Morales
- Aug 1
- 3 min
Economic Downturn – Inflation – Recession STOP ALREADY!
It doesn’t matter if you listen to conversative or liberal commentary, the news just isn’t good. If you are a business owner, the...
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Joy Morales
- Apr 25
- 2 min
What’s the Difference between Tracking Website Visitors and Identifying Website Visitors?
By Joy Morales Not too long ago, I was meeting with a client, and I asked what are your goals for 2022 in terms of sales? His answer was...
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Joy Morales
- Feb 1
- 3 min
3 Lead Generation Strategies for 2022
By Joy Morales How do businesses get more leads? Leads are needed to grow and sustain a business. Strategies to get more leads is an...
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Joy Morales
- Jan 1
- 4 min
Marketing Rollercoaster of 2021…will it continue in 2022?
By Joy Morales After the rollercoaster year that we had in 2021, what’s ahead for 2022? Some of the questions that keep us wondering...
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Joy Morales
- Dec 1, 2021
- 3 min
Top 3 Benefits of Knowing WHO is visiting the Company Website
By Joy Morales As we are approaching the new year, it’s time to look back and assess what has been accomplished this year and look ahead...
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Joy Morales
- Nov 1, 2021
- 3 min
What’s Ahead for Marketing Trends in 2022?
By Joy Morales As 2021 comes to a close, companies are evaluating their current marketing strategies and adjusting to meet the needs for...
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Joy Morales
- Oct 1, 2021
- 2 min
If you could earn $502,000 in 90 days with an average acquisition cost of $32 per sale.....
...would that grab your attention? Now that’s some data to chew on. We all want to see results. Where’s the proof? We want to see the...
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Joy Morales
- Sep 1, 2021
- 3 min
Leveling the Digital playing Field
Small companies playing big in the virtual space. “Muggsy” Bogues at 5’3” is the shortest player to ever play in the National Basketball...
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Joy Morales
- Aug 1, 2021
- 3 min
Customer Service, Digitally
What does customer service look like now that “we” have changed the way we buy? We have shopped for years online. What’s different now...
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Joy Morales
- Jul 1, 2021
- 3 min
Business on the Beach
This summer, I took a vacation with my business partner. We needed some down time and strategy time. What better way to strategize, then...
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Joy Morales
- Jun 1, 2021
- 2 min
Painless Prospecting, is there really such a thing?
How much time do you really spend prospecting? ..... If you are in sales, you are usually discussing or thinking about filling your...
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Joy Morales
- May 1, 2021
- 2 min
A Simple Answer to a Complex Problem, Really?
The most successful people I know, the best athletes, actors, writers, scientists, inventors, politicians, business people etc., etc.,...
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Joy Morales
- Apr 1, 2021
- 2 min
Making Anonymous Visible
98% of people visiting a website don’t engage .... There are several options for companies to find out when a businessperson is visiting...
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