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Schema Strategy Session: How to Help AI Understand Your Business

A grocery store aisle sign that reads: Schema Strategy Session — How to Help AI Understand Your Business. Visual metaphor showing schema as a clear aisle sign that helps AI and customers find your business online.
Schema is the aisle sign for your business online. Without it, AI guesses. With it, AI knows exactly where to find you — and why to choose you first.

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Schema is code you add to your website that labels your content in a way AI understands. Think of it like an aisle sign in a grocery store — without it, AI guesses. With it, AI knows exactly who you are and what you offer.


When it comes to AI visibility, schema is one of the fastest ways to make sure your business gets chosen first. Yet it’s also one of the most misunderstood. Without schema, AI makes guesses. With it, you control the clarity.


We recently broke schema down in plain language on our Your AI Wizards site— including why it matters, which three types of schema every business needs, and one action step you can take right now.



Last updated: August 2025 — reviewed quarterly for accuracy.

 
 
 

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