Picture Perfect for AI — The Power of Alt-Text in AI Visibility
- Joy Morales
- Sep 12
- 1 min read

In marketing, every picture tells a story. But here’s the problem: if you’re not adding alt-text to your images, AI may be telling the story for you—and it might get it wrong.
Alt-text started as an accessibility feature, but today it’s one of the most powerful ways to make sure your brand shows up in AI-driven search results. Think of it as the caption AI actually reads.
Here’s the key takeaway:
👉 Without alt-text, AI guesses. With it, your images become searchable, branded assets.
That means when someone searches for a service like yours, AI has the context it needs to connect your visuals back to your business—your name, your location, your credibility.
And that’s the difference between being overlooked… or being FoundFirst.
Want the full strategy, including examples and a checklist you can use right away?








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