The right tool for the job is the mantra of every handyman or trade professional. Archaeologists, historians and socialists all agree that humankind evolved when our ancestors started to develop and refine tools. The earliest known tools were used to dig and slice, but soon ancient humans would develop advanced tools to hammer and build. Today we associate tools with trades, but we also are starting to recognize software as a tool. For management and small businesses, finding the right set of tools is paramount to the success of their organization. There is a lot of conversation being done about the recent developments in Artificial Intelligence (AI) and how business should adapt and adopt. Earlier this year, stories were being circulated about the growing pains that are associated with any new product. Institutions of higher learning were (and are) struggling with ramifications of the tool, both in the classroom and by staff. Some businesses today are struggling with how to cash in on the incoming waves of AI. Yes, I used the term waves. If we have learned anything about current technology, it comes at us in waves, not one single wave that flooded the market. Today, progress is made quickly, seemingly on the fly. What was once considered “bleeding edge” technology where businesses would let others work out the bugs then slowly integrate into their operation, is now integrated almost immediately. Southwest Airlines has taught us all a valuable lesson: update technology or face the ramifications to your operation. NP Marketing Group wants you to know that we are here to help you navigate through these times. We offer two options that will help you update without causing major anxiety. Start with watching the short video on how Search Box Optimization (SBO) can lift your website up the Search Engine results list. Then do the quick and easy sign up for the TWO WEEK FREE TRIAL of our Website Data Pro (WDP) tool that shows you your website visitors so that you can market to them at once. There is a famous line in a series of commercials that ask, “what’s in your wallet?” Today, businesses can also safely ask “what’s in your toolbox?” To be the sharpest tool in the shed, like us on FaceBook and follow us on LinkedIn!
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