By Joy Morales Not too long ago, I was meeting with a client, and I asked what are your goals for 2022 in terms of sales? His answer was we want to rule the world. I laughed, and I said that reminded me of Madonna and her interview back in the day. Ok, now I have dated myself. Anyway, our conversation moved on to the avenues they are going to use to increase sales to recover from the pandemic. We went through what they currently do. All great things. But then I asked, if you

By Joy Morales How do businesses get more leads? Leads are needed to grow and sustain a business. Strategies to get more leads is an important topic that needs to be discussed around the conference room table. Most businesses may be looking to increase their lead generation efforts due to the last two years of the pandemic. But how do business owners actually increase leads? Here are 3 strategies that you may want to consider to help you gain more leads in 2022. #1 – Be

By Joy Morales After the rollercoaster year that we had in 2021, what’s ahead for 2022? Some of the questions that keep us wondering about the new year are: How do we increase sales, post pandemic, current pandemic, future pandemic? How do we create an unforgettable customer service experience online? How do we can get our message out and stand above the noise? Who’s in Market Right Now? Increasing sales can be done by knowing who is in market now, right now. But how do you

By Joy Morales As we are approaching the new year, it’s time to look back and assess what has been accomplished this year and look ahead to what’s coming for 2022. Some questions to consider for 2022: How are we going to increase the market share in 2022? How are we going to have the sales team meet and exceed sales goals? How are we going to increase profit in this ever-changing post-pandemic, new-pandemic and will-it-ever-end-pandemic era? One way to answer those questions

By Joy Morales As 2021 comes to a close, companies are evaluating their current marketing strategies and adjusting to meet the needs for 2022. Since the pandemic, companies have had to pivot, make changes, be flexible and have the ability to adapt to a new world of online consumers. Marketing has had a major shift for some companies and less of a shift for others. Companies that have been behind in an online environment were forced to increase their exposure to reach more c

How much time do you really spend prospecting? ..... If you are in sales, you are usually discussing or thinking about filling your pipeline. How much time do you really spend prospecting? According to research, great salespeople spend 40% of their time prospecting and they prospect every day. But most, also confess, that it is their least favorite activity. Let’s face it, it’s hard. And it’s also hard to be consistent, especially when you are on a good roll. But there is goo

98% of people visiting a website don’t engage .... There are several options for companies to find out when a businessperson is visiting a company website and provide detailed information as to who that businessperson is. However, there are only a few options if a shopper is visiting a company website that is looking to buy something, i.e. “Mystery Shopper.” 98% of people visiting a website don’t engage. This is an alarming statistic when so much money is spent on developing